THE NEW RULES OF BUSINESS BY RAJESH SRIVASTAVA- Book REVIEW #Book14




To start a business we need a plan. To make it successful, we need to make another plan. Amongst all these what remains unchanged is your customer. But is it so linear a task? Rajesh Srivastava, through his book The New Rules of Business tells us that taking care of the customers is not always enough.

Author has a systematic methodoly to introduce the different and relevant thoughts in our mind. The author introduces us to '1 Central Question (1CQ) and with examples establishes how 1CQ was propituous in several successful business ventures citing the examples of Amazon, Facebook, Macdonald's and the likes. The readers would be surprised to read that the 1CQ of Steve Jobs was " Will it make Apple a great product for customers? If yes, Green Light it. If no, Junk it."
Author introduces several innovative ideas in developing your business and the way he tries to mould the new entrepreneur is enticing to read. 

This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. 

The systematic fashion with which the author has arranged each idea and illustrated them with real life examples is an example for the fact the he practices what he preaches. The tag line " Go Ahead or Get Left Behind" is the most apt one for the book. I am personally so carried away by the book that I got a vision to how I should go about the business venture that I have been mulling over for a considerable amount of time.

The book is recommended to everyone who is trying start a new business as well as expand the present one. It is also applicable in your daily life as well. Overall the book is cosmopolitan pointer to how to be a successful millenial.

ABOUT THE AUTHOR

Rajesh Srivastava is an alumnus of IIT Kanpur and IIM Bangalore. He spent over three decades as a manager in various sectors like beverages, food, commodities, personal care, and education. He was president of J.K. Helene Curtis Ltd (a Raymond Group Company). Rajesh then moved to education and became an adjunct faculty at IIM Indore and COO of S.P. Jain School of Global Management. He now works as a consultant and holds workshops for companies like Siemens, Mercedes Benz, Reliance, IE Business School (Spain), among others. Throughout his career, his writings have appeared in various publications including OutlookTelegraphMid-DayBusiness Standard, and Mint.

This is his first book. He lives in Mumbai with his wife, Shaily, and their son, Kautuk.


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